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Realtor Video Marketing

When someone in the market needs a realtor, recognition does the work referrals used to. Dicho builds consistent visibility that turns into inquiries and listings.
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Visibility. Consistency. Authority.

Solution category

Contact

For engagement options

Core Problem

What this solution is meant to clarify.

Most realtors try to solve visibility, consistency, branding, lead generation, and content alone, then end up with inconsistent, amateur content that does not build authority.

What We Actually Sell

Advisory-first solution architecture.

Not videos. Not posts. We sell visibility, consistency, and authority. The deliverable is that when someone in the market needs a realtor, the agent's face is already familiar.

Framework

How the work should be approached.

  • Market Expert: market updates, interest-rate discussions, and local trends that build authority and attract serious buyers and sellers.
  • Neighborhood Guide: coffee shops, hidden gems, new businesses, and school districts that create connection to the market and build community trust.
  • Listing Showcase: new listing tours, open-house previews, and property highlights that demonstrate active business.
  • Personal Brand: why the realtor became a realtor, day in the life, and community involvement that create likeability.
  • Educational: first-time buyer tips, down-payment myths, and inspection advice that build trust over time.
  • Social Proof: client testimonials, closing celebrations, and success stories that build credibility and reduce buyer and seller anxiety.
  • Posting formula for every 10 posts: 4 educational, 2 community, 2 personal, 1 listing, 1 testimonial.
  • Monthly production model: shoot, schedule, approve, run.

Deliverables

What the solution can produce.

  • Monthly filming or production session based on tier.
  • Short-form videos based on tier.
  • Professional headshot update on Agent Essentials.
  • Branded photographs on Growth Agent and Market Authority.
  • Caption writing.
  • Posting assistance or full posting management based on tier.
  • Content calendar on Growth Agent.
  • Property showcase videos and personal brand content on Market Authority.
  • Monthly analytics review on Market Authority.
  • Platforms include Instagram, Facebook, LinkedIn, Google Business, and YouTube Shorts where specified.
  • Approved enhancements include listing photography, luxury listing package, agent branding session, Google Business Profile management, YouTube channel management, brand story video, website development, and Google Ads.

Decision Guide

When this solution is the right starting point.

  • Choose Agent Essentials when you are new to video or content, want to test the market, have a limited budget, and are building initial credibility.
  • Choose Growth Agent when you are actively generating business, want consistent professional content, are building a personal brand, and want Google Business visibility.
  • Choose Market Authority when you are a top producer, want to dominate your market, will invest in authority, and are running a team.
  • Next steps: consultation call to map the market and goals, content strategy framework created, first production day scheduled, 30-day content calendar delivered, then monthly reviews and continuous optimization.

Service Tiers

How engagement options should be handled.

  • Establish your presence

    Agent Essentials

    $1,200-$1,500/mo

    Includes 1 monthly 2-hour filming session, 4 short-form videos, 1 professional headshot update, caption writing, and posting assistance. Platforms: Instagram, Facebook, LinkedIn.

    Best for new agents building initial credibility and presence.

  • Drive active pipeline

    Growth Agent

    $2,500-$3,000/mo

    Includes 1 half-day production session per month, 8 short-form videos, 15 branded photographs, content calendar, caption writing, and full posting management. Platforms: Instagram, Facebook, LinkedIn, Google Business.

    Best for realtors actively generating business and building a consistent stream.

  • Dominate your market

    Market Authority

    $4,500-$6,000/mo

    Includes full-day production session per month, 16+ short-form videos, property showcase videos, personal brand content, 30 branded photographs, full posting management, and monthly analytics review. Platforms: all platforms plus YouTube Shorts.

    Best for top-producing realtors and teams building market dominance.

Approved enhancements

  • Listing Photography$250-$600/listing
  • Luxury Listing Package$800-$2,500/listing
  • Agent Branding Session$350-$1,500
  • Google Business Profile Management$250-$500/mo
  • YouTube Channel Management$500-$1,500/mo
  • Brand Story Video$1,500-$5,000
  • Website Development$3,000+
  • Google Ads$1,200/mo plus spend

Recommended Enhancements

Context that may support the core engagement.

These are common discussion items when the primary product reveals a related visibility, infrastructure, authority, or demand-generation need. They are not final selections and do not create checkout.

  • Luxury Listing Package

    $800-$2,500/listing

    Supports premium listing visibility and high-value market positioning.

    authority / market position

  • Google Ads

    $1,200/mo plus spend

    Supports demand capture when content, listings, and local visibility are already active.

    demand generation / visibility

  • Website Development

    $3,000+

    Creates a stronger owned destination for content, inquiries, and authority.

    digital infrastructure / authority

    View related product

Map the solution to the decision.

The DichoIQ™ Assessment and Business Intelligence Report clarify whether this is the right starting point before scope or checkout.
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