Dicho.Agency
ENES

Social Media

Not posts. Not followers. The deliverable is that the audience trusts the client, recognizes the client, and becomes the client's best marketing channel.
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Strategic content that builds authority

Solution category

Contact

For engagement options

Core Problem

What this solution is meant to clarify.

Many businesses know they should post but do not have time. Social becomes a burden because it is treated as a broadcast channel instead of a strategic asset.

What We Actually Sell

Advisory-first solution architecture.

Not posts. Not followers. We sell consistency, authority, and growth.

Framework

How the work should be approached.

  • Authority: show expertise.
  • Community: build belonging and connection.
  • Personal: be human, not corporate.
  • Case Study: prove it works.
  • Offer: actually ask for the sale.
  • Cadence: weekly, not quarterly. Tactical cycles are 7 days. Strategy reviews are 30 days.
  • Monthly cycle: Week 1 plan, Weeks 2-4 create and post, then analytics review and next-month planning.

Deliverables

What the solution can produce.

  • Social strategy or content strategy session.
  • Premium or strategic social posts based on tier.
  • Social media management.
  • Basic or advanced analytics report.
  • Content calendar on Standard.
  • High-quality or premium 30-second video on Standard and Premium.
  • Ads campaign setup and management on Premium.
  • Mini photo session for hero content on Premium.
  • Platforms include Instagram, Facebook, LinkedIn, Google Business where specified, and paid campaigns on Premium.

Decision Guide

When this solution is the right starting point.

  • Choose Basic when you are just starting on social, have a limited budget, want professional content with basic strategy, and are building initial credibility.
  • Choose Standard when social is important to your business, you need consistent strategic visibility, want analytics to drive decisions, and are generating leads from social.
  • Choose Premium when you are using social for paid campaigns, need video content, want photo shoots included, and social is a main revenue channel.
  • Next steps: strategy session to map the audience, 30-day content calendar delivered, first month of content creation, and weekly check-ins to adjust.

Service Tiers

How engagement options should be handled.

  • Social media excellence

    Basic

    $1,200/mo

    Includes 1-hour social strategy session, 5 premium social posts, social media management with 1-week setup, and basic analytics report. Platforms: Instagram, Facebook, LinkedIn.

    Best for service providers and coaches building initial presence.

  • Content mastery

    Standard

    $2,500/mo

    Includes 1-hour content strategy session, 10 strategic social posts, 1 high-quality 30-second video, full social media management, content calendar, and advanced analytics report. Platforms: Instagram, Facebook, LinkedIn, Google Business.

    Best for growing businesses needing consistent, strategic visibility.

  • Advertising essentials

    Premium

    $4,000/mo

    Includes 2-hour ad strategy session, 5 premium social posts, ads campaign setup and management, premium 30-second video, mini photo session for hero content, and advanced analytics report. Platforms: all major platforms plus paid campaigns.

    Best for serious operators using social as a lead-generation machine.

Recommended Enhancements

Context that may support the core engagement.

These are common discussion items when the primary product reveals a related visibility, infrastructure, authority, or demand-generation need. They are not final selections and do not create checkout.

  • Brand Story Video

    $1,500-$5,000

    Gives social content a clearer narrative asset when authority or trust needs a stronger public expression.

    authority / market position

  • YouTube Channel Management

    $500-$1,500/mo

    Extends recurring content into a search-visible channel when video and expertise are already part of the plan.

    authority / visibility

  • Google Business Profile Management

    $250-$500/mo

    Supports local discoverability when public social presence and local search visibility need to work together.

    visibility / authority

Map the solution to the decision.

The DichoIQ™ Assessment and Business Intelligence Report clarify whether this is the right starting point before scope or checkout.
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