Dicho.Agency
ENES

Ad Campaigns

Not ad spend. Not impressions. The deliverable is that the message reaches the right people at the right time and they actually do what the client asks.
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Captivate and convert audiences online

Solution category

Contact

For engagement options

Core Problem

What this solution is meant to clarify.

Most agencies sell ads as a service. The real problem is that nobody is thinking strategically about the entire funnel.

What We Actually Sell

Advisory-first solution architecture.

Not ad spend. Not impressions. We sell audience capture, engagement, and revenue.

Framework

How the work should be approached.

  • Awareness: the brand is new or unknown. The goal is familiarity. Use broader targeting, longer brand-story video, and frequency cap to build recognition.
  • Consideration: the audience knows the brand exists. The goal is preference. Use retargeting, benefit-focused messaging, and a clear call to action.
  • Conversion: the warm audience is ready to buy. The goal is revenue. Use direct-response messaging, limited-time offers, and a specific call to action.
  • Week 1-2: strategy and creative, including audience research and targeting, creative concept development, video production or design, copy testing, and refinement.
  • Week 3-4: launch and optimize, including campaign setup and targeting, daily performance monitoring, budget reallocation to winners, and daily optimization.
  • Week 5+: scale what works by expanding winning audiences, testing new placements, increasing budget to top performers, and monthly strategy reviews.
  • Revenue-focused metrics: Cost Per Acquisition, Return on Ad Spend, Customer Lifetime Value, and Conversion Rate by Audience.

Deliverables

What the solution can produce.

  • Campaign setup and management.
  • Google and Meta placements.
  • Static graphic design.
  • Social-style video on Dynamic Social and Brand Story.
  • Cinematic brand-story video on Brand Story.
  • Smart budget allocation on Brand Story.
  • Basic analytics report on Static Ad Campaign.
  • Advanced analytics and strategy review on Dynamic Social and Brand Story.

Decision Guide

When this solution is the right starting point.

  • Choose Static Ad Campaign when you have a simple, clear message, are focused on brand awareness, want lower cost per impression, and are testing before scaling.
  • Choose Dynamic Social when you want to drive engagement, want video without full production, are retargeting warm audiences, and want personality plus performance.
  • Choose Brand Story when you are investing in brand building, have a compelling origin story, want cinematic quality, and are in a premium or luxury market.
  • Next steps: strategy call to map the funnel, creative concept and video plan, campaign setup, launch with daily optimization, then monthly reviews and continuous improvement.

Service Tiers

How engagement options should be handled.

  • Drive awareness

    Static Ad Campaign

    $2,500/campaign

    Includes 1 static graphic design, Google and Meta placements 50/50, campaign setup and management, and basic analytics report.

    Best for building awareness with a clean, simple visual message.

  • Engage

    Dynamic Social

    $3,800/campaign

    Includes 1 social-style video of 15-30 seconds, 1 static graphic design, Google and Meta placements 50/50, campaign setup and management, and advanced analytics and strategy review.

    Best for driving engagement and conversation with motion and personality.

  • Build your brand

    Brand Story

    $6,500/campaign

    Includes 1 cinematic brand-story video, 1 social-style video of 15-30 seconds, 1 static graphic design, Google and Meta placements, smart budget allocation, and advanced analytics and strategy review.

    Best for serious brand building and long-term market authority.

Recommended Enhancements

Context that may support the core engagement.

These are common discussion items when the primary product reveals a related visibility, infrastructure, authority, or demand-generation need. They are not final selections and do not create checkout.

  • Brand Story Video

    $1,500-$5,000

    Strengthens creative when the campaign needs a more durable story, trust signal, or authority asset.

    authority / market position / demand generation

  • Landing Page Build

    Campaigns need a clear destination when landing page readiness or conversion paths are weak.

    digital infrastructure / demand generation

    View related product

  • Social Media Support

    $2,500/mo

    Keeps organic and paid visibility aligned across audience, content, and analytics.

    authority / demand generation

    View related product

Map the solution to the decision.

The DichoIQ™ Assessment and Business Intelligence Report clarify whether this is the right starting point before scope or checkout.
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